1st Day

I had a 2 mile walk from the summit of Reigate Hill to TileyWoodman's HQ in West St. I was dropped off at around 8, with a very feasible 10 o'clock start decided over the phone with the owner Mark (Tiley). Having made a reasonable time down the hill, I resided in a cafe for an hour or so with a coffee before heading to 20 West St.

I arrived 10 minutes early and awaited Mark's arrival. We got on from the moment we were introduced, and spent around 2 hours talking intensely about design. Mark showed me a portfolio presentation of their work which included clients such as:

-Cannon Europe

-Royal Bank of Scotland

-Several Unilever accounts

-HSBC

-Several local Borough councils

I was then introduced to Dan, who worked in the creative account department. We chatted over coffee about our design interests and his career experiences to date. I was shown round the rest of the agency and its designers before we sat down over a brief that they had planned for me. 

The brief was an account which they had worked on over a year ago, with the aim to simply see my thought process and ideas generation. Dan gave me complete freedom to express my ideas with no issues of cost or other limiting factors. The brief itself was to give an identity to a new classical music compilation CD targeted towards 16-25 year olds. 

I had several initial concepts that I decided to develop, including an idea that focuses on the theme of a coat of arms, but with a modern slant. I wanted to focus on the idea that listening to a powerful piece of music should be as much about the experience that you go through as the music itself. The majority of 16-25 year olds listen to music through personal products such as IPods etc, therefore I wanted to suggest the possible collaboration of CD's brand with a piece of electronic hardware; Headphones. Headphones are now more than ever accessories to a person's image, with brands such as: Aerial7, Bongo, WESC, and SkullCandy very popular with youth culture. The use of headphones also allows people to keep the music that they are listening to private. This I felt could be appropriate considering that the majority of 16-25 year olds do not appreciate classical music, therefore you are able to listen to the genre without being judged. I feel this collaboration would benefit both parties, as SkullCandy would be seen to pioneer the association with classical music for the youth market. This concept could easily develop and utilize numerous media forms, and I intend to explore those avenues as the week goes on.  

Here is what I came up with so far...